on the brink

The Brinker Leadership philosophy

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“Listen, Listen Listen-to employees and customers. Create an environment of “bottom-up” communication rather than only “top down.” And when in doubt, listen to your customers. They’ll tell you what to do”

— Norman E. Brinker

Founder: Brinker International

“You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.”

— David Neeleman

Founder: Breeze Airways, JetBlue Airways and Azul Airlines

“Always tell your story. Over and over and make it always part of your mission. Brands and people succeed with authenticity and constant story telling”

— Nancy G. Brinker

Presidential Medal of Freedom recipient, former U.S. Ambassador to Hungary and founder Susan G. Komen and The Promise Fund of Florida